Diving into the brand foundations, to create your own brand with Shopify recommendations.

In this last article form the first chapter of the Shopify Compass we will find out how to deal with product sourcing, if you decided to sell your own products.

How to find your loyal customers, Buyers persona characters table.

How to validate your business idea and perform a proper competitive analysis.

First of the Compass block is called Product ideas. Fulfilment models, product types, trends and tools to analyse the niche of your business.